Mini Marketing Audits
A 3-5 hour consultation to assess your situation. What are your business goals and current strategies/tactics. What’s working? What’s not? We review your activities, a snapshot of your competition and market, then deliver a top line analysis of where you should go from here. This is not a comprehensive plan, but an initial recommendation to get you pointed in the right direction.

Marketing Blueprints
The biggest mistake most businesses make is to pick a handful of tactics and start running. Without a clear plan, that is usually a huge waste of money and resources.

To get the most of your budget, no matter how small, we help you start at the beginning. We conduct a 360 degree analysis of your business, from the inside out. A clear identification of your goals is followed by a review of your company’s strengths and weaknesses, opportunities and threats. We take a comprehensive look at the competition and insights into your best prospects. The end result is a detailed, actionable plan with timelines and budgets, a blueprint for growing your business. Tactics may include online marketing, public relations, direct marketing, advertising, sales strategies, product development, research, promotion and more….or less. It will all depend on your budget and what you want to accomplish.

Marketing Department for Hire
Think of us as a marketing department for hire. We’re there when you need us. And gone when you don’t. You’ll get our years of experience in strategic marketing without adding us to the payroll. Acting as your outsourced marketing director, we can manage your research, your advertising and public relations, directing all your marketing activities or just help you in certain areas.

Brand Strategy
How strong is your brand identity? How is it perceived in light of the competition? In today’s competitive environment, crystallizing your brand is one of the most important goals you have.

Online Marketing and Social Media
Yesterday’s tactics alone just won’t cut it. Traditional media and promotions are still effective, but having an effective online presence is essential. We’ll help you figure out how to integrate social media and internet marketing into your marketing plan. It’s a whole lot more than just “setting up a page”.

Experiential Audits
Good brands are not created solely by advertising. We can help you strengthen your brand at every customer touch point. From the signage out front to the way the receptionist answers the phone to your billing procedures. The ultimate in mystery shopping.

Sales Strategies
A good sales strategy and well-trained salespeople can be critical. We can make yours more effective. From an evaluation of your sales materials to customized role-playing with your sales staff.

Project Management
Working with our team of marketing professionals or yours, we can take over the responsibility of developing and implementing one specific component of your marketing plan or the whole plan.

Product Development
Thinking about offering a new service or product? We can help you price it, name it, package it and promote it.

Public Relations
We create strategies and execution of public relations programs that get positive exposure for your company and services or products.

Advertising Management
We have a portfolio of creative professionals who can work with you to create advertising for any medium. We can refer you to them or manage the process for you, based on your needs. Our media-neutral approach ensures that you get the most effective plan for the smallest investment. And we do it at a fraction of the cost of a traditional agency approach.